http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
1 videocassette (90 min.) : sound, color with black and white sequences ; 1/2 in.
Tony Schwartz, advertising and political media producer, discusses the role of television and radio ads in a political campaign and offers practical examples of media use to advance political candidates and causes.
Rockport Associates ; producer, Charles Boyd.
Executive producer, David Hoffman ; camera, Joseph Dunn, Sean Glenn.