The Uses of media /

Examines the impact of television on the way we see ourselves as a society and explores the subliminal messages television communicates and how they influence viewers. Profiles Tony Schwartz, advertising and political media producer, to show how he uses media to influence people to vote for his spon...

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Bibliographic Details
Corporate Authors:	WNET (Television station : New York, N.Y.), Films for the Humanities (Firm)
Other Authors:	Goldenson, Marty, Simon, Sam, 1945-, Sandman, Peter M., Imerso, Mike
Format:	Video VHS
Language:	English
Published:	Princeton, N.J. : Films for the Humanities & Sciences, [1988]
Subjects:	Schwartz, Tony. Mass media > Psychological aspects. Mass media > Social aspects. Television > Psychological aspects. Television broadcasting > Social aspects. Persuasion (Psychology) Propaganda. Documentary films.

Description
Summary:	Examines the impact of television on the way we see ourselves as a society and explores the subliminal messages television communicates and how they influence viewers. Profiles Tony Schwartz, advertising and political media producer, to show how he uses media to influence people to vote for his sponsor and includes panelists to discuss the issue.
Item Description:	Videocassette release of a segment of the television show Currents. "FFH 1920." Videorecording.
Physical Description:	1 videocassette (26 min.) : sound, color ; 1/2 in.
Format:	VHS.
Audience:	Advertising. Marketing. Mass media. Sociology. Psychology.
Production Credits:	Cameras, Martin L. Gross, William C. Kockler, Dorothy McGrath ;videotape editor, Jody Sheff.