Contemporary perspectives on strategic market planning /

Bibliographic Details
Main Author:	Kerin, Roger A.
Other Authors:	Mahajan, Vijay, Varadarajan, P.
Format:	Book
Language:	English
Published:	Boston : Allyn and Bacon, [1990]
Subjects:	Marketing > Planning. Strategic planning.

Description
Physical Description:	x, 453 pages : illustrations
Bibliography:	Includes bibliographical references and index.
ISBN:	0205123015