Market response models : econometric and time series analysis /

Bibliographic Details
Main Author: Hanssens, Dominique M.
Other Authors: Parsons, Leonard J., Schultz, Randall L.
Format: Book
Language:English
Published: Boston : Kluwer Academic Publishers, [1990]
Series:International series in quantitative marketing.
Subjects:
Description
Item Description:"ISQM2"--P. [4] of cover.
Includes indexes.
Physical Description:xii, 388 pages : illustrations ; 24 cm.
Bibliography:Bibliography: pages 339-380.
ISBN:079239013X