APA (7th ed.) Citation

Shimp, T. A. (1990). Promotion management and marketing communications (2nd ed.). Dryden Press.

Chicago Style (17th ed.) Citation

Shimp, Terence A. Promotion Management and Marketing Communications. 2nd ed. Chicago: Dryden Press, 1990.

MLA (9th ed.) Citation

Shimp, Terence A. Promotion Management and Marketing Communications. 2nd ed. Dryden Press, 1990.