http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
"An illustrated account of the origin of the Cooperative Forest Fire Prevention (Smokey Bear) Campaign, the people who have worked with it, introduction of the live Smokey Bear, the law and regulations governing the program, and the reasons for Smokey's continued popularity for forty-five years."
Includes bibliographical references (pages 126-132).