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Marketing planning & strategy /

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Bibliographic Details
Main Author: Jain, Subhash C., 1942-
Format: Book
Language:English
Published: Cincinnati, OH : South-Western Pub., [1990]
Edition:3rd ed.
Subjects:
Marketing > Management.
Description
Physical Description:xxi, 916 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0538802510 :