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Marketing decision making : analytic framework and cases /

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Bibliographic Details
Other Authors: O'Dell, William F. (William Francis), 1909-
Format: Book
Language:English
Published: Cincinnati : South-Western Pub. Co., [1988]
Edition:4th ed.
Subjects:
Marketing > Decision making.
Marketing > Decision making > Case studies.
Description
Physical Description:x, 630 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographies and index.
ISBN:0538198214 (pbk.)