Cover Image

StreetSmart marketing /

Bibliographic Details
Main Author: Slutsky, Jeff, 1956-
Other Authors: Slutsky, Marc
Format: Book
Language:English
Published: New York : Wiley, [1989]
Subjects:
Marketing.
Advertising.
Direct marketing.
Advertising, Direct-mail.
Description
Item Description:Includes index.
Physical Description:xiii, 241 pages : illustrations ; 23 cm.
Bibliography:Bibliography: pages 223-233.
ISBN:0471618829 (pbk.) :
0471618837 (hard)