Marketing research /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London ; New York :
McGraw-Hill,
[1986]
|
| Edition: | 3rd ed. |
| Series: | McGraw-Hill series in marketing.
McGraw-Hill marketing series. |
| Subjects: |
| Physical Description: | x, 352 pages : illustrations ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographies and index. |
| ISBN: | 0070841551 (pbk.) : |