Marketing research /

Bibliographic Details
Main Author: Chisnall, Peter M.
Format: Book
Language:English
Published: London ; New York : McGraw-Hill, [1986]
Edition:3rd ed.
Series:McGraw-Hill series in marketing.
McGraw-Hill marketing series.
Subjects:
Description
Physical Description:x, 352 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographies and index.
ISBN:0070841551 (pbk.) :