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Exploring marketing research /

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Bibliographic Details
Main Author: Zikmund, William G.
Format: Book
Language:English
Published: Chicago : Dryden Press, [1989]
Edition:3rd ed.
Series:Dryden Press series in marketing.
Subjects:
Marketing research.
Description
Physical Description:xxi, 824 pages : illustrations ; 26 cm.
Bibliography:Includes bibliographies and indexes.
ISBN:0030229634