Successful marketing to the 50+ consumer : How to capture one of the biggest and fastest-growing markets in America /
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| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. :
Prentice Hall,
[1989]
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| Subjects: |
| Physical Description: | xxiii, 371 pages : illustrations ; 25 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0138602719 |