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Consumer behavior : implications for marketing strategy /

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Bibliographic Details
Main Author: Hawkins, Del I.
Other Authors: Best, Roger J., Coney, Kenneth A.
Format: Book
Language:English
Published: Homewood, Ill. : BPI/Irwin, 1989.
Edition:4th ed.
Subjects:
Consumer behavior > United States.
Market surveys > United States.
Consumer behavior > United States > Case studies.
Market surveys > United States > Case studies.
Description
Physical Description:xviii, 796 pages : illustrations (some color) ; 24 cm.
Bibliography:Includes bibliographical references and indexes.