Industrial marketing management : text and cases /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. :
PWS-KENT Pub. Co.,
[1989]
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| Edition: | 4th ed. |
| Series: | Kent series in marketing.
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| Subjects: |
| Physical Description: | xv, 655 pages : illustrations ; 24 cm. |
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| Bibliography: | Includes bibliographies and indexes. |
| ISBN: | 0534917224 |