Basic advertising /

Bibliographic Details
Main Author: Jugenheimer, Donald W.
Other Authors: White, Gordon E.
Format: Book
Language:English
Published: Columbus, Ohio : Grid Pub., [1980]
Series:Grid series in advertising and journalism.
Subjects:
Description
Physical Description:xv, 485 pages, 8 unnumbered pages of plates : illustrations ; 26 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0882441817 :