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Product testing with consumers for research guidance /

Bibliographic Details
Corporate Author: ASTM Committee E-18 on Sensory Evaluation of Materials and Products
Other Authors: Wu, Louise S.
Format: Book
Language:English
Published: Philadelphia, PA : ASTM, [1989]
Series:ASTM special technical publication ; 1035.
Subjects:
New products > Congresses.
Commercial products > Testing > Congresses.
Marketing research > Congresses.
Consumers' preferences > Congresses.
Description
Item Description:Papers presented at a symposium held in Baltimore, Md. on 17 May 1988 and sponsored by ASTM Committee E-18 on Sensory Evaluation of Materials and Products [and others]
Physical Description:90 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references.
ISBN:0803112564