Journal of direct marketing : JDM : a quarterly publication of the Direct Marketing Educational Foundation, Inc.
| New Title: | Journal of interactive marketing |
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| Previous Title: | Journal of direct marketing research |
| Corporate Authors: | , |
| Format: | Journal |
| Language: | English |
| Published: |
[Evanston, Ill.] :
Medill School of Journalism, Dept. of Advertising, Northwestern University in cooperation with DMEF,
[1987]-
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| Subjects: | |
| Online Availability: |
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| Published: | Vol. 1, no. 1 (winter 1987)-v. 11, no. 4 (autumn 1997). |
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| Item Description: | Title from cover. Published: New York, N.Y. : John Wiley & Sons, Inc., [1991]-1997. Evans' description based on: Volume 5, number 1 (winter 1991); title from cover. |
| Physical Description: | 11 volumes : illustrations ; 28 cm. Also available via the World Wide Web. (Restricted to subscribing institution) |
| Publication Frequency: | Quarterly |
| ISSN: | 0892-0591 1522-7138 0888-9295 1094-9968 |