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Marketing research /

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Bibliographic Details
Main Author: Luck, David Johnston
Other Authors: Rubin, Ronald S.
Format: Book
Language:English
Published: Englewood Cliffs, NJ : Prentice-Hall, [1987]
Edition:7th ed.
Subjects:
Marketing research.
Description
Item Description:Revised edition of: Marketing research / David J. Luck [and others]. 6th edition c1982.
Physical Description:xvii, 683 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0135578280 :