Essentials of new product management /

Bibliographic Details
Main Author:	Urban, Glen L.
Other Authors:	Hauser, John R., Dholakia, Nikhilesh, 1947-
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. : Prentice-Hall, [1987]
Subjects:	New products > Management.

Description
Physical Description:	x, 340 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	013286584X