The practice of marketing management : analysis, planning, and implementation /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York : London :
Macmillan ; Collier Macmillan,
[1988]
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| Subjects: |
| Physical Description: | xix, 695 pages : illustrations ; 24 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0023231505 |