Effective media planning : a guide to help advertisers and agencies develop plans that work /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Lexington, Mass. :
Lexington Books,
[1989]
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| Subjects: |
| Item Description: | Includes index. |
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| Physical Description: | x, 272 pages : illustrations ; 24 cm. |
| Bibliography: | Includes bibliographical references (pages [265]-266). |
| ISBN: | 0669208086 (alk. paper) |