The mature market : a strategic marketing guide to America's fastest growing population segment /

Bibliographic Details
Main Author:	Menchin, Robert S.
Format:	Book
Language:	English
Published:	Chicago, Ill. : Probus Pub., 1989.
Subjects:	Marketing > United States > Management. Older consumers > United States. Consumer behavior > United States.

Description
Physical Description:	xvi, 265 pages : illustrations
Bibliography:	Includes bibliographical references.
ISBN:	1557380821