Cover Image

Cases in advertising and communications management /

Show other versions (1)
Bibliographic Details
Main Author: Greyser, Stephen A.
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice-Hall, [1981]
Edition:2d ed.
Subjects:
Advertising > Case studies.
Description
Physical Description:xviii, 644 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0131185136 :