Cover Image

Does it pay to advertise? : cases illustrating successful brand advertising /

Bibliographic Details
Main Author: Jones, John Philip
Format: Book
Language:English
Published: Lexington, Mass. : Lexington Books, [1989]
Subjects:
Advertising > Brand name products > United States > Case studies.
Description
Item Description:Includes index.
Physical Description:xxi, 380 pages : illustrations ; 24 cm.
Bibliography:Bibliography: pages [349]-370.
ISBN:0669158976 (alk. paper)