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Marketing management : analysis, planning, implementation, and control /

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Bibliographic Details
Main Author: Kotler, Philip
Format: Book
Language:English
Published: Englewood Cliffs, NJ : Prentice Hall, [1988]
Edition:6th ed.
Series:Prentice-Hall series in marketing.
Subjects:
Marketing > Management.
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by Kotler, Philip
Published 1997
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