Cover Image

Marketing management : analysis, planning, implementation, and control /

Show other versions (1)
Bibliographic Details
Main Author: Kotler, Philip
Format: Book
Language:English
Published: Englewood Cliffs, NJ : Prentice Hall, [1988]
Edition:6th ed.
Series:Prentice-Hall series in marketing.
Subjects:
Marketing > Management.
Description
Physical Description:xxi, 777p., 16 pages of plates : illustrations
Bibliography:Includes bibliographies and index.
ISBN:0135561507