Marketing theory : evolution and evaluation /
| Main Author: | Sheth, Jagdish N. |
|---|---|
| Other Authors: | Gardner, David Morgan, 1936-, Garrett, Dennis E. |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Wiley,
[1988]
|
| Subjects: |
Similar Items
The 4A's of marketing : creating value for customer, companies and society /
by: Sheth, Jagdish N.
Published: (2012)
by: Sheth, Jagdish N.
Published: (2012)
Winning back your market : the inside stories of the companies that did it /
by: Sheth, Jagdish N.
Published: (1985)
by: Sheth, Jagdish N.
Published: (1985)
Models of buyer behavior: conceptual, quantitative, and empirical /
by: Sheth, Jagdish N.
Published: (1974)
by: Sheth, Jagdish N.
Published: (1974)
Theory of markets and marketing.
by: Bakken, Henry Harrison, 1896-
Published: (1953)
by: Bakken, Henry Harrison, 1896-
Published: (1953)
Marketing theory : the philosophy of marketing science /
by: Hunt, Shelby D.
Published: (1983)
by: Hunt, Shelby D.
Published: (1983)
Marketing theory : a student text /
Published: (2010)
Published: (2010)
Marketing theory : conceptual foundations of research in marketing /
by: Hunt, Shelby D.
Published: (1976)
by: Hunt, Shelby D.
Published: (1976)
Marketing theory /
by: Howard, John A.
Published: (1965)
by: Howard, John A.
Published: (1965)
Marketing theory : distinguished contributions /
Published: (1984)
Published: (1984)
Theory in marketing ; selected essays /
by: Cox, Reavis, 1900-1992
Published: (1950)
by: Cox, Reavis, 1900-1992
Published: (1950)
Development of marketing theory.
by: Schwartz, George
Published: (1963)
by: Schwartz, George
Published: (1963)
Marketing theory and metatheory.
by: Bartels, Robert, 1913-
Published: (1970)
by: Bartels, Robert, 1913-
Published: (1970)
Perspectives in marketing theory /
by: Kernan, Jerome B.
Published: (1968)
by: Kernan, Jerome B.
Published: (1968)
Marketing: theory and application /
by: Wentz, Walter B.
Published: (1970)
by: Wentz, Walter B.
Published: (1970)
Modern marketing theory : critical issues in the philosophy of marketing science /
by: Hunt, Shelby D.
Published: (1991)
by: Hunt, Shelby D.
Published: (1991)
Categories in markets : origins and evolution /
Published: (2010)
Published: (2010)
Theory construction in marketing : some thoughts on thinking /
by: Zaltman, Gerald
Published: (1982)
by: Zaltman, Gerald
Published: (1982)
Theory in marketing: second series /
by: Cox, Reavis, 1900-1992
Published: (1964)
by: Cox, Reavis, 1900-1992
Published: (1964)
The meaning and sources of marketing theory.
by: Halbert, Michael
Published: (1965)
by: Halbert, Michael
Published: (1965)
Exotic visions in marketing theory and practice /
by: Walle, Alf H.
Published: (2002)
by: Walle, Alf H.
Published: (2002)
The theory of market area /
by: Guo, Kunmo
Published: (1997)
by: Guo, Kunmo
Published: (1997)
Diffusing marketing theory and research : the contributions of Bauer, Green, Kotler, and Levitt /
Published: (1979)
Published: (1979)
Theories for marketing systems analysis ; selected readings /
by: Fisk, George, 1922-
Published: (1967)
by: Fisk, George, 1922-
Published: (1967)
The SAGE handbook of marketing theory /
Published: (2009)
Published: (2009)
The evolution of new markets /
by: Geroski, Paul
Published: (2003)
by: Geroski, Paul
Published: (2003)
Market research : a guide to planning, methodology & evaluation /
by: Hague, Paul N.
Published: (2002)
by: Hague, Paul N.
Published: (2002)
Quantitative marketing and marketing management : marketing models and methods in theory and practice /
Published: (2012)
Published: (2012)
Evaluating marketing change ; an application of systems theory /
by: Griggs, John E., 1941-
Published: (1970)
by: Griggs, John E., 1941-
Published: (1970)
The evolution of new markets /
by: Geroski, Paul
Published: (2003)
by: Geroski, Paul
Published: (2003)
Theory of the firm: resource allocation in a market economy /
by: Cohen, Kalman J.
Published: (1965)
by: Cohen, Kalman J.
Published: (1965)
Magic numbers for consumer marketing : key measures to evaluate marketing success /
by: Davis, John
Published: (2005)
by: Davis, John
Published: (2005)
Milestones of marketing ; a brief history of the evolution of market distribution /
by: Hotchkiss, George Burton, 1884-1953
Published: (1938)
by: Hotchkiss, George Burton, 1884-1953
Published: (1938)
The art and science of marketing : marketing for marketing managers /
by: Dowling, Grahame R. (Grahame Robert)
Published: (2004)
by: Dowling, Grahame R. (Grahame Robert)
Published: (2004)
Marketing /
by: Beckman, Theodore N., 1894-
Published: (1967)
by: Beckman, Theodore N., 1894-
Published: (1967)
Marketing audit : translating marketing theory into practice /
by: McDonald, Malcolm
Published: (1991)
by: McDonald, Malcolm
Published: (1991)
Marketing performance evaluation /
by: Hopkins, David S., 1921-
Published: (1979)
by: Hopkins, David S., 1921-
Published: (1979)