Sheth, J. N., Gardner, D. M., & Garrett, D. E. (1988). Marketing theory: Evolution and evaluation. Wiley.
Chicago Style (17th ed.) CitationSheth, Jagdish N., David Morgan Gardner, and Dennis E. Garrett. Marketing Theory: Evolution and Evaluation. New York: Wiley, 1988.
MLA (9th ed.) CitationSheth, Jagdish N., et al. Marketing Theory: Evolution and Evaluation. Wiley, 1988.
Warning: These citations may not always be 100% accurate.