Cover Image

Advertising concepts and strategies /

Bibliographic Details
Main Author: Gilson, Christopher C.
Other Authors: Berkman, Harold W.
Format: Book
Language:English
Published: New York : Random House, 1980.
Edition:1st ed.
Subjects:
Advertising.
Marketing.
Description
Item Description:Includes index.
Physical Description:xxx, 610 pages : illustrations ; 26 cm.
Bibliography:Bibliography: pages 587-593.
ISBN:0394322657 :