Cover Image

Direct marketing management /

Bibliographic Details
Main Author: Roberts, Mary Lou
Other Authors: Berger, Paul D., 1943-
Format: Book
Language:English
Published: Englewood Cliffs, NJ : Prentice Hall, [1989]
Subjects:
Direct marketing.
Description
Physical Description:xxii, 501 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:013214784X