Cover Image

Marketing performance assessment /

Bibliographic Details
Main Author: Bonoma, Thomas V.
Other Authors: Clark, Bruce H., 1958-
Format: Book
Language:English
Published: Boston, Mass. : Harvard Business School Press, [1988]
Subjects:
Marketing > Evaluation.
Description
Item Description:Includes index.
Physical Description:xiv, 202 pages : illustrations ; 29 cm.
Bibliography:Bibliography: pages 185-195.
ISBN:0875842038 (alk. paper)