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Comportement du consommateur et marketing /

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Bibliographic Details
Main Author: Petrof, John V., 1933-
Format: Book
Language:French
Published: [Québec] : Presses de l'Université Laval, 1988.
Edition:4e éd.
Subjects:
Consumers.
Market surveys.
Description
Physical Description:xiv, 473 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references.
ISBN:2763771483 :