Readings in strategic marketing : analysis, planning, and implementation /

Bibliographic Details
Other Authors:	Weitz, Barton A., Wensley, Robin, 1944-
Format:	Book
Language:	English
Published:	Chicago : Dryden Press, [1988]
Series:	Dryden Press series in marketing.
Subjects:	Marketing > Decision making. Marketing > Management.

Description
Physical Description:	x, 534 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographies and index.
ISBN:	0030208645 (pbk.)