APA (7th ed.) Citation

Weitz, B. A., & Wensley, R. (1988). Readings in strategic marketing: Analysis, planning, and implementation. Dryden Press.

Chicago Style (17th ed.) Citation

Weitz, Barton A., and Robin Wensley. Readings in Strategic Marketing: Analysis, Planning, and Implementation. Chicago: Dryden Press, 1988.

MLA (9th ed.) Citation

Weitz, Barton A., and Robin Wensley. Readings in Strategic Marketing: Analysis, Planning, and Implementation. Dryden Press, 1988.