Cover Image

Historical perspectives in marketing : essays in honor of Stanley C. Hollander /

Bibliographic Details
Other Authors: Hollander, Stanley C. (Stanley Charles), 1919-2004, Nevett, T. R. (Terence R.), Fullerton, Ronald A.
Format: Book
Language:English
Published: Lexington, Mass. : Lexington Books, [1988]
Subjects:
Marketing > History.
Hollander, Stanley C. > (Stanley Charles), > 1919-2004.
Description
Physical Description:xix, 243 pages : portrait ; 24 cm.
Bibliography:Includes bibliographies.
ISBN:0669169684 (alk. paper)