Hollander, S. C., Nevett, T. R., & Fullerton, R. A. (1988). Historical perspectives in marketing: Essays in honor of Stanley C. Hollander. Lexington Books.
Chicago Style (17th ed.) CitationHollander, Stanley C., T. R. Nevett, and Ronald A. Fullerton. Historical Perspectives in Marketing: Essays in Honor of Stanley C. Hollander. Lexington, Mass.: Lexington Books, 1988.
MLA (9th ed.) CitationHollander, Stanley C., et al. Historical Perspectives in Marketing: Essays in Honor of Stanley C. Hollander. Lexington Books, 1988.
Warning: These citations may not always be 100% accurate.