Involvement as a market segmentation strategy : segmenting the United States pleasure travel market with implications for marketing Texas tourism /

Bibliographic Details
Main Author: Johnson, Bobby Joe, 1956-
Format: Thesis eBook
Language:English
Published: [Place of publication not identified] : [publisher not identified] ; 1988.
Subjects:
Online Access:Link to OAKTrust copy
Description
Item Description:"Major subject: Recreation Resources Development."
Typescript (photocopy).
Vita.
Physical Description:x, 124 leaves : illustrations ; 29 cm.
Also available online.
Bibliography:Bibliography: leaves 96-103.