Cover Image

Integrated direct marketing : techniques and strategies for success /

Bibliographic Details
Main Author: Roman, Ernan
Format: Book
Language:English
Published: New York : McGraw-Hill, [1988]
Subjects:
Direct marketing.
Description
Item Description:Includes index.
Physical Description:xx, 239 pages : illustrations ; 24 cm.
Bibliography:Bibliography: pages 228-229.
ISBN:007053599X :