APA (7th ed.) Citation

Roman, E. (1988). Integrated direct marketing: Techniques and strategies for success. McGraw-Hill.

Chicago Style (17th ed.) Citation

Roman, Ernan. Integrated Direct Marketing: Techniques and Strategies for Success. New York: McGraw-Hill, 1988.

MLA (9th ed.) Citation

Roman, Ernan. Integrated Direct Marketing: Techniques and Strategies for Success. McGraw-Hill, 1988.