Global marketing management /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. :
Prentice Hall,
[1989]
|
| Edition: | 4th ed. |
| Series: | Prentice-Hall series in marketing.
|
| Subjects: |
| Item Description: | Revised edition of: Multinational marketing management. 3rd edition c1984. |
|---|---|
| Physical Description: | xvi, 783 pages : illustrations ; 25 cm. |
| Bibliography: | Includes bibliographies and indexes. |
| ISBN: | 0133572609 |