Principles of marketing /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York : London :
Macmillan ; Collier Macmillan,
[1988]
|
| Edition: | 2nd ed. |
| Subjects: |
| Item Description: | Revised edition of: Essentials of marketing. 1984. |
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| Physical Description: | xxiii, 528, 44, 22 pages : illustrations (some color) ; 26 cm. |
| Bibliography: | Includes bibliographies and indexes. |
| ISBN: | 0023343400 |