APA (7th ed.) Citation

Evans, J. R., & Berman, B. (1988). Principles of marketing (2nd ed.). Macmillan ; Collier Macmillan.

Chicago Style (17th ed.) Citation

Evans, Joel R., and Barry Berman. Principles of Marketing. 2nd ed. New York : London: Macmillan ; Collier Macmillan, 1988.

MLA (9th ed.) Citation

Evans, Joel R., and Barry Berman. Principles of Marketing. 2nd ed. Macmillan ; Collier Macmillan, 1988.