Marketing planning models /

Bibliographic Details
Other Authors:	Zoltners, Andris A.
Format:	Book
Language:	English
Published:	Amsterdam ; New York : North-Holland Pub. Co. ; 1982.
Series:	TIMS studies in the management sciences ; v. 18.
Subjects:	Marketing > Management > Mathematical models.

Description
Physical Description:	ix, 276 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographies.