Cover Image

Catalog marketing : the complete guide to profitability in the catalog business /

Bibliographic Details
Main Author: Muldoon, Katie
Format: Book
Language:English
Published: New York, NY : American Management Association, 1988.
Edition:2nd ed.
Subjects:
Mail-order business > United States.
Direct marketing > United States.
Commercial catalogs.
Description
Item Description:Includes index.
Physical Description:viii, 389 pages : illustrations ; 29 cm.
ISBN:0814459226