Cover Image

Consumer behavior in marketing strategy /

Bibliographic Details
Main Author: Howard, John A.
Format: Book
Language:English
Published: Englewood Cliffs, NJ : Prentice Hall, [1989]
Subjects:
Consumer behavior.
Marketing > Management.
Description
Physical Description:xix, 375 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0131696661 :