rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: utility of selected personal and marketing characteristics in explaining consumer loyalty to selected recreation services
  name:
    name part: Backman, Sheila Jane
    name part: 1952-
    role:
      role term: creator
  name:
    name part: Crompton, John L.
    role:
      role term: degree supervisor.
  name:
    name part: Heath, Edward
    role:
      role term: degree committee member.
  name:
    name part: Parasuraman, A.
    role:
      role term: degree committee member.
  name:
    name part: Shea, Charles
    role:
      role term: degree committee member.
  name:
    name part: Texas A & M University
    role:
      role term: degree granting institution.
  type of resource: text
  genre: bibliography
  genre: Academic theses
  origin info:
    place:
      place term: xx
    date issued: 1988
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xiv, 309 leaves : illustrations ; 29 cm
  abstract: Buchanan (1985) postulated that consumers' level of attachment to recreation services may influences some individuals to consistently participate and others to discontinue participation in recreation services. The notion of loyalty is vised in the marketing field to describe consistent behavior influenced by consumers1 level of attachment to the product. This dissertation defines loyalty to recreation services, (propensity to behave consistently), as a two-dimensional concept, comprised of both psychological and behavioral components. Continuers are categorized into four loyalty categories: high, spurious, latent and low. High loyalty refers to consumers who have a strong psychological and behavioral loyalty to a service or source; spurious loyalty refers to those consumers who exhibit high behavioral loyalty, but their psychological loyalty to a service or source is low; latent Ioyalty describes consumers whose behavioral loyalty is low but who exhibit high psychological Ioyalty; and low Ioyalty refers to those consumers whose psychological and behavioral Ioyalty is low. Discontinuace refers to non-use of recreation services by consumers who in the past, participated in the service. Active discontinuers describes those consumers who transmitted negative information prior to their discontinuance, whereas passive discontinuers refers to those consumers who did not transmit negative information prior to their discontinuance. Continuers and discontinuers responded to a self administered survey set of questions assessing personal characteristics (locus of control, level of involvement, values, motivation, innovativeness) and marketing characteristics (side-bets, price sensitivity, price awareness, and perceived constraints). Results of discriminant analysis shows that across golf and tennis, three personal characteristics (level of involvement, extrinsic rewards and personal competence) and two marketing characteristics (side-bets and perceived skill level) did discrimi…
  note: Typescript (photocopy).
  note: Vita.
  note: "Major subject: Recreation and Resources Development."
  note: Ph. D. Texas A & M University 1988
  note: Includes bibliographical references (leaves 272-286).
  subject:
    topic: Outdoor recreation
    topic: Management
  subject:
    topic: Outdoor recreation
    topic: Psychological aspects
  subject:
    topic: Consumers' preferences
  subject:
    topic: Major recreation and resources development
  identifier: http://gateway.proquest.com/openurl
  identifier: http://proxy.library.tamu.edu/login
  related item:
    location:
      url: http://proxy.library.tamu.edu/login
  related item:
    location:
      url: http://gateway.proquest.com/openurl
  record info:
    record content source: TXA
    record creation date: 890508
    record change date: 20200904152413.0
    record identifier: in00000761773
    language of cataloging:
      language term: eng