Backman, S. J., Heath, E., Parasuraman, A., & Shea, C. (1988). The utility of selected personal and marketing characteristics in explaining consumer loyalty to selected recreation services.
Chicago Style (17th ed.) CitationBackman, Sheila Jane, Edward Heath, A. Parasuraman, and Charles Shea. The Utility of Selected Personal and Marketing Characteristics in Explaining Consumer Loyalty to Selected Recreation Services. 1988.
MLA (9th ed.) CitationBackman, Sheila Jane, et al. The Utility of Selected Personal and Marketing Characteristics in Explaining Consumer Loyalty to Selected Recreation Services. 1988.
Warning: These citations may not always be 100% accurate.