Promotion management : a strategic approach /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
St. Paul :
West Pub. Co.,
[1988]
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: | xvii, 619 pages : illustrations ; 26 cm. |
|---|---|
| Bibliography: | Includes bibliographies and index. |
| ISBN: | 0314640339 (alk. paper) |