APA (7th ed.) Citation

Burnett, J. J. (1988). Promotion management: A strategic approach (2nd ed.). West Pub. Co..

Chicago Style (17th ed.) Citation

Burnett, John J. Promotion Management: A Strategic Approach. 2nd ed. St. Paul: West Pub. Co., 1988.

MLA (9th ed.) Citation

Burnett, John J. Promotion Management: A Strategic Approach. 2nd ed. West Pub. Co., 1988.

Warning: These citations may not always be 100% accurate.