Consumer behavior : concepts and applications /

Bibliographic Details
Main Author:	Loudon, David L.
Other Authors:	Della Bitta, Albert J.
Format:	Book
Language:	English
Published:	New York : McGraw-Hill, [1988]
Edition:	3rd ed.
Series:	McGraw-Hill series in marketing.
Subjects:	Consumer behavior. Consumer behavior > Case studies.

Description
Physical Description:	xxiii, 726 pages : illustrations (some color) ; 24 cm.
Bibliography:	Includes bibliographies and index.
ISBN:	0070387648